English luxury watch brand Christopher Ward recently opened their first boutique outside of the U.K. The new boutique which opened on December 8th in Nashua, New Hampshire, will focus on providing a private concierge-style shopping experience for brand loyalists. Mike France, Co-Founder of the Christopher Ward brand, acknowledged that the U.S. is CW’s second largest market outside of the UK. For those of you who are not familiar with Christopher Ward, the majority of their sales business is web-focused. This departure marks a trend across the entry-level market where brands are increasingly vying to secure brick and mortar locations to expand their presence here in North America. Christopher Ward’s C9 Harrison 5-Day Automatic, the brand’s first in-house movement (Calibre SH21), will be the focus of the new showroom room. Located 45 mins away from Boston, and a brisk 4 hours from NYC and Montreal, Nashua, Hampshire offers a unique space for the brand. Let's see how they do.
Check out the full lineup of Christopher Ward timepieces here- http://christopherward.co.uk/