New Watch Release: SEVENFRIDAY M2-2

Baselworld 2015 showed the world that the watch industry still has a few tricks up its sleeve. With the announcement of new models coming from the likes of Patek, Nomos, Omega, and Longines to name a few, there is a lot to be excited about in the coming days and months.  The focus of this article will be a new release from a more affordable brand- SEVENFRIDAY

Zurich based brand SEVENFRIDAY is a newcomer to the watch world but in a few short years they have managed to gather a cult like following. I have covered SEVENFRIDAY in the past and it comes to no surprise that their fan base is continuing to grow. I encourage everyone to check out any of their Instagram (see below) fan pages to see what I am talking about, by all accounts the brand has gone global. 

SEVENFRIDAY was not left out of the fun at Baselworld in fact, they launched a new model the M2-2. The M2-2 is actually the same as the M-1-1 and M-2-1 models with the exception of the finishing- rose gold PVD. For this offering SEVENFRIDAY announced production of only 2000 pieces which will hit the market in May. The M2-2 is priced at 1474 CHF before taxes which roughly translates to $1500 USD. 


Here are the watch specifications for the M2-2.

Case- Stainless steel with 5N rose gold PVD treatment

Case Size- 47 x 47.6mm

Dial- Specially hardened and anti-reflective treated mineral glass

Bezel- Dark grey mirror PVD with 5N rose gold line

Animation ring- Stainless steel sandblasted dark grey PVD

Interface- 7 layers, 11 applies parts. Dark grey and 5N rose gold; finished alternatively cast iron grain stamped pattern, mat and satined.

Movement- Open balance wheel automatic movement: Miyota 8215, running time 40H ( 3 customized discs: hour, minute, and second.

Strap- Brown calf suede leather strap, brown stitching 

Water Resistance- 3ATM

See images below.