As skeptical as I am about new watch products especially quartz watches, I am a sucker for brands with history. History definietly is apart of why this story and this brand spoke to me. LunoWear’s founders are bringing four generations and a century's worth of watchmaking experience to the table.

Mühle Glashütte recently announced the launch of a new timepiece to commemorate 150 years of service by the German Maritime Service and Rescue Service (DGzRS). 

On Tuesday evening the Hour Passion boutique in NYC opened its doors to guests for a special event with Swatch group brand, Longines. Longines was celebrating the upcoming Belmont Stakes. The Belmont Triple Crown Trophy, the Longines Just a Game Stakes Trophy as well as Longines prize watches were on display.

 For once, I am not covering a watch release or the announcement of a boutique opening but rather a brand spotlight on a watch company that is changing the entry-level watch market, Martenero. Launched in February of 2014, Martenero is a fledgling brand with a lot of promise.